My most valued career trait is resourcefulness
Marisa Laureni Marisa Laureni

My most valued career trait is resourcefulness

The quality I prize most in myself and others is without a doubt: resourcefulness. Particularly the think-on-your-feet, stay calm (and cheerful) brand of resourcefulness that is required for anyone working in live events. Unforeseen problems are a given, but the flavor of the problem is always a surprise – it could be logistical or aesthetic, occasionally technical or human-related. Almost always the problem is out of our control, but it is most definitely our job to resolve it.

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Through this work, we foster meaningful connections
Marisa Laureni Marisa Laureni

Through this work, we foster meaningful connections

My first grown-up job was bringing high-powered, influential executives together to talk about the future of their industry. It was 2006 and we were all still somewhat in awe of the fact that we could rent DVDs through the mail. But the huge shift that was about to happen in the media industry (aka the release of the first iPhone the following year) was something I experienced through the perspectives of the leaders making the decisions. How did I find my way to this front row seat while still in my twenties? I was the event manager for industry programs at the Paley Center for Media.

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How to build a solid foundation of trust with clients
Marisa Laureni Marisa Laureni

How to build a solid foundation of trust with clients

Our ability to build trust is the key to our success. As a production firm, building trust with vendors, partners and especially with our clients, is our most valuable skill.

When we set out to work with a new client, trust building is top of mind. I feel it most intensely in the early planning calls. As we set out to plan what will ultimately be a labor intensive and expensive endeavor, the first few meetings are crucial. We need a strong foundation early on so that when compromises are required, when money won’t solve every problem and we have to get creative, when challenges arise, we are able to set a plan and move forward together with our clients knowing we are on solid footing together.

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Reflections on 2020: Stop. Pivot. Excel.
Marisa Laureni Marisa Laureni

Reflections on 2020: Stop. Pivot. Excel.

I will always fondly remember February of 2020. My team had just executed a series of training seminars for journalists at 10 or so universities throughout the US (all within 6 weeks). We were about to turn six months of planning into reality for over 300 international business leaders set to gather in Taiwan. We had recently been contracted to manage a series of foodservice industry trade shows for a new client. And we also squeezed in a 24-hour site visit to Miami for a summer conference there. It was breath-taking. We were absolutely ready for a year with huge potential for growth and success.

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